Business Insider has this story about how the Impossible Burger is the number one late night delivery snack from Grub Hub.
When presented with nominally healthy options, people will take them, it seems. I’ve long argued that if you’re going to eat something so mushy as a hamburger in most cases, why does it have to be made from an animal to begin with? It’s coming at you in a form that’s so far removed from what it used to be, and so overly processed, it’s just a shame.
As people become more attuned and learn more about the horrors of factory farming and the toll it’s taking on the environment, I don’t think it’ll be a hard switch for most people.